London’s iconic Shoreditch neighborhood is about to get a taste of something new and exciting as White Claw®, the world-leading hard seltzer brand, unveils ‘The Claw-ner Shop’ – the UK’s first-ever corner shop dedicated to parties. Set to redefine the party scene, White Claw® proudly declares itself the ‘(un)official sponsor of UK house parties’.

Taking inspiration from the quintessential British corner shop, ‘The Claw-ner Shop’ offers a neon-lit haven where social currency reigns supreme over cash. This unique establishment invites party enthusiasts to stock up on essentials for their gatherings, making every house party an unforgettable experience. From ‘Pre’s’ to ‘Party’ mode, ‘The Claw-ner Shop’ caters to all stages of the celebration, ensuring that no detail is overlooked.

At ‘The Claw-ner Shop’, expect shelves brimming with party must-haves, from snacks to disco balls, and of course, an abundance of ice-cold White Claw® for the ultimate refreshment. Adding to the excitement, an iconic surprise guest will oversee the proceedings, bringing infectious energy to the venue. Meanwhile, renowned global dance institution ‘Defected’ will curate the perfect playlists, ensuring that the party vibes continue well beyond the checkout.

Michael Dean, Marketing Director at White Claw UK, shares the brand’s vision, stating, “We know that house parties are the beating heart of UK nightlife. This November, we’re here to help put good house parties back on the map with the launch of ‘The Claw-ner Shop’, equipped with everything customers need to supercharge their house parties.”

‘The Claw-ner Shop’ promises to elevate house parties to legendary status, offering a one-of-a-kind experience that’s here for a good time, not a long time. Don’t miss your chance to be part of this groundbreaking event!

To find out more, please visit: 

Instagram: @whiteclawUK 
Twitter: @whiteclawUK 

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