Luxury fashion house Burberry kicked off the holiday season in early November 2025 with the release of its highly anticipated festive campaign, titled ‘’Twas The Knight Before…’. The cinematic short film, designed to evoke the warmth and high spirits of a classic British Christmas, was instantly amplified by its star power. Leading the charge is legendary comedian Jennifer Saunders, who acts as the eccentric host of the festive gathering. She is joined by supermodel and entrepreneur Rosie Huntington-Whiteley, alongside other well-known faces, creating an all-star cast that brings the campaign to life. The film dropped on November 4th and quickly became a talking point across UK media and social channels, signalling the official start of the holiday fashion rush.
The campaign’s setting is a sumptuous, traditional London townhouse, providing the perfect opulent backdrop for the holiday mayhem. Instead of a stiff, formal affair, the atmosphere is deliberately chaotic and relatable, capturing the genuine—and sometimes messy—fun of a family Christmas gathering. The fashion itself focuses on gifting and winter-ready wear, showcasing luxurious coats, tailored pieces, and the unmistakable Burberry Check—the brand’s most iconic pattern—on scarves and accessories. By casting a beloved figure like Jennifer Saunders, Burberry aims to inject humour and authentic British charm, moving away from purely high-gloss fashion and towards emotional connection with the consumer.
This 2025 campaign is viewed by fashion critics as a strategic success, effectively merging the brand’s heritage with modern star power. By streaming the main campaign video on YouTube, the brand maximised its global reach, engaging younger audiences while retaining its core luxury clientele. The successful launch reinforces Burberry’s position at the forefront of UK fashion, proving that a blend of high-end design, relatable storytelling, and celebrity appeal remains the key to dominating the crucial holiday retail period. The film encourages everyone to embrace the “knight before” and celebrate the season in true British style.
