The fashion world has come full circle this season as Burberry unveils its Summer 2026 campaign, starring none other than the legendary Dame Twiggy Lawson. At 76, the icon of the 1960s mod revolution remains as captivating as ever, proving that true style is ageless. Captured under the creative direction of Daniel Lee, the campaign serves as a powerful bridge between the “Swinging Sixties” that Twiggy once defined and the bold, music-inspired future Lee is carving out for the heritage brand.

Daniel Lee’s latest collection is a vibrant love letter to British music culture, drawing heavy inspiration from the energy of live performances and summer festivals. Twiggy, appearing alongside a multigenerational cast including Sora Choi and Maya Wigram, anchors the aesthetic in a sense of timeless “Festival It Girl” chic. From sleek, narrow-proportioned trench coats to deconstructed tailoring and foil-finished denim, the pieces reflect a refined yet rebellious spirit that feels quintessentially London.

The campaign highlights a shift toward “psychedelic luxury,” featuring textures like hand-crocheted leather and paisley-perforated suede. By centering a cultural titan like Twiggy, Burberry successfully taps into the current “indie sleaze” revival while grounding it in authentic British history. It’s a masterclass in brand storytelling: utilizing the past not just for nostalgia, but as a foundation for a modern, inclusive, and high-energy luxury identity that resonates across generations.